Content Management Systems (CMS) are undergoing a tectonic shift in perspective. No longer is a CMS about content only. There are lot of features that get bundled along with popular CMS’s of today. They include things like Collaboration, Document Management, Personalization etc. The demographics of storage are also changing proportionately. Gone are the days when 10 GB used to be the norm. Today’s users want to store Terabytes (1 TB = 1000 GB) of information or more.
CMS is going contextual from being content specific. What we mean by this is pretty straightforward. You see the needs of users vary. For example: somebody maybe visiting Amazon without the intention to buy merchandise. Although this may not be true many a times, knowing the referrer URL from where he/she came in can help. If we know the entire browsing session history then it is better.
Why do we need to refer to his/her visits to various portals? Well, we’ll get the likings of the user, using which we can create a likeness map for each profile. Further we can have a probabilistic view of all users whose interests match. (check out Pinterest.com) As far as CMS is concerned, this data can be very useful in providing a contextual view of the site.
Say for example that we are Amazon.com. If somebody visits a technology site and then clicks on Amazon.com, we can for example,display relevant tech gadgets and books that the prospect may be interested in. This is a contextual view. This is likely to get more conversions than the usual. If he is an existing user, then from his history we can display the relevant pages. Some websites already do this.
Now comes the subtler aspect of storage. As you know, the storage is mostly on the cloud. This works out cheaper than having a static IP and a setup. However, know that the storage is not just the cost. We have to consider the data bandwidth of uploads / downloads also. Then comes security. How best is it protected against harmful vectors.
There are many vendors in the market like Joomla, Drupal, WordPress,Ektron etc. All of them have their pros and cons. For example WordPress is easy to setup. Joomla and Drupal requires power programming. Ektron is incorporating the latest feature set for modern CMS’s. You can mix and match also, although sticking with one vendor is considered to be the norm.
Choose carefully and don’t be afraid to ask. As they say in Zen
More questions, more awakening.
Less questions, less awakening.
No questions, no awakening.